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In the digital business landscape, the success of any business depends on its content management strategy. Most website owners don’t give the choice of a content management system (CMS) a lot of thought, but this later comes back to hit them badly. As the marketing environment gets tougher, you need to consider an overhaul of your CMS to get a competitive edge on the market.
Suave website owners today opt for Software-as-a-Service (SaaS)Based Content Management Systems as a way of boosting efficiency, cutting costs and staying up-to-date with content marketing trends.
Research shows that over 93% of online experiences begin with a search engine. You need the right CMS to optimize your website for the search engines. A SaaS-based CMS is a smart move towards achieving this goal.
SaaS-Based Content Management Systems in Brief
When thinking of a new Content Management System for your business, you have the option of building one or buying from a software vendor. Building your software is costly and requires a lot of time and expertise.
On the other hand, buying a CMS which is the other popular option is also expensive and the deployment time is long. Worse still, you have to grapple with high maintenance costs, including upgrades.
But there’s a third option which entails getting the software from a vendor over the internet. With cloud-based SaaS CMS applications, you get all the benefits you would from a licensed CMS but without the burden of maintenance. You don’t pay license fees, upgrades or download and installation costs for the software.
You only need to log in and use the SaaS-based CMS from any location. The CMS vendor maintains every aspect of the CMS and you enjoy features and technical support tailored to suit your business. The “service” part in SaaS comes in the form of support from your software vendor.
This versatile technology has helped the small and medium enterprises (SMEs) in their bid to compete with larger brands on the market. By accessing efficient content management software, you can now focus on the core business.
The wide array of benefits offered by the SaaS business model has contributed to its tremendous growth. A recent Gartner predicts SaaS technologies revenue will reach $85 billion by the end of 2019.
Choosing the Best SaaS-Based CMS
With this insight, there’s no doubt that a SaaS-Based Content Management System is an effective tool for your business. With the right CMS, it becomes easier to leverage the best content management services in your industry.
So, here are tips to help you choose the right SaaS-based CMS:
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Evaluate Your Content Management Needs
You must carry out a needs assessment before you hit the market. TheSaaS CMS platform you choose should handle your current and future content management needs.
As such, consider how much information you want on your site, the number of pages, type of content (video, text, images,etc.) and type of business, among other things. You should have a general idea of what your site should look like and your business growth projections.
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Consider available SaaS-Based CMSs
As more businesses opt for the SaaS business model, the largest tech firms have continued investing heavily in releasing new SaaS products.
From Google, Microsoft, Adobe, Salesforce, HubSpot to Shopify, the SaaS market continues growing. These competitors bank on the expertise of the best SaaS copywriters to push their products in an increasingly competitive market.
For the best SaaS-Based Content Management Systems, consider the following:
- WordPress: This is the best overall SaaS CMS, and it boasts the largest market share in the CMS market. WP has over 58.77% of the CMS market share due to its ease of use, ease of customization, thousands of free plugins, templates, large community and support, among other things.
- Magento: Magento rates highly as the go-to SaaS-based CMS for eCommerce. If you want to build an online store, this CMS has all the features you need and doesn’t require any prior coding expertise.
- Bigcommerce: This is another popular CMS option for eCommerce and offers you a wide range of templates and tools to market your business online.
- Joomla: This is the second most popular CMS after WordPress and it is ideal for small businesses. You will get a high number of extensions which come handy in scaling your business website.
- Wix and Squarespace: These are the best SaaS-based CMSs for beginners. They come with site hosting and market their services as a one-stop-shop for SMEs which want to transition to the online market.
When choosing the best SaaS-based CMS, you should also consider its flexibility, reliability of the customer support, scalability, all fees and the SLA.
Final Thoughts
The digital business landscape not only offers great opportunities for small businesses but also presents a host of unique challenges. You have to embrace the best technologies to keep your business visible in this tough operating environment. Using SaaS-based CMS is a creative way of cutting operational costs, boosting efficiency and ensuring your website stands out.
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