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The live stream is not new, it has been around in one form or another since the ’90s. Sites like Ustream have been around for quite some time and offer similar services like that of the periscope. But now with all social media platforms offering live streaming solutions, it seems everyone is going live. Brands these days are investing in endorsing through live stream videos. People are interested in live video content more than any other content on social platforms.
Evolution of live streaming
The main reason for the huge popularity of live videos is their integration with social platforms. Social media platforms are already quite accessible to smartphones. However, earlier accessing live streaming content was a luxury a few years ago. Back then, live streaming was not easily available and was just used by enterprise businesses who would charge a lot to broadcast your live content over the web. It was a complex and costly setup. Earlier, the enterprise live streaming solutions were the authorized ones with the resources to stream live content.
If anyone wanted to live stream their event, they had to consult the service providers. But, unlike today, the setup was not just a mobile app, an entire pack of multiple software. Such a complex set up was affordable only by dedicated live streaming businesses. But today, with live streaming features integrated into social platforms, users don’t have to bear the cost of infrastructure. Users get access to the setup through mobile apps and websites they already use.
Here is why the future of live streaming video is bright.
Live video is so effective
The number of people watching videos on social media is increasing than ever before. Five years down the lane, video content will dominate 90% of all consumer internet traffic. Video is easier to consume than any other form of content. Fast loading times and increased data limit results in people browsing more videos on mobile.
Live video also opens up for an interactive and instant connection with every popular brand relying upon it. Brand broadcasting lives means that viewers can also be a part of the action, creating a strong bond and connection between the brand and viewers. It also allows for instant feedback from your viewers with more chances for engagement via comments. Live streaming platforms like Facebook live is introducing new features that heighten brand involvement. Brands can put up the live-streamed content, even after the live is finished and brands can add privacy filters, too.
Game streaming headed in a different direction
Back in 2013, live streaming platforms were just one-size for all services. If you wanted to live stream a video game or a soccer match, or a church service, the choices were very few. However, later on, specializations came in and many providers started to focus on streaming specific content. Platforms like Twitch began to focus on games and continue to empower high-quality live streams for the purpose.
Video quality standard increased
Many of those who started with live streaming, did it with a standard definition of 480p. It has been well for a few years. Now the standard definition has increased and HD videos and 4k videos dominated. Networks continue to improve with live streaming compression standards changing. Smartphones also have developed quickly and smart TVs became the standard. On-demand platforms like YouTube and Netflix challenged the video resolution and the whole picture changed. The fact is that this will continue to increase in the future.
Conclusion
While digital transformation may sound like a nebulous concept, the results are pretty simple to grasp. Live streaming is trending currently and its usage for branding is transforming the future of marketing. With viewers demanding to get things done on the go, live streaming solutions are creating a significant impact in the industry along with the changes in technology. As live streaming has become more mainstream, brands are coming up with new ways to be able to steam. While it is still in its infant stage, it’s evident that live streaming is here to stay for long and with it will come more changes in how we consume data. With new trends, the tech is to follow.
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